BETFRED GROUP FINALISES PURCHASE OF BETTING WORLD (PTY) LTD

The Betfred Group are pleased to announce that, following negotiations with the administrator

of PGL the owner of Betting World, the group has completed the purchase of Betting World (Pty) Ltd.

as of 1 June 2021 and is currently in the process of fulfilling its regulatory requirements in relation

to the transfer of shareholding in the company.



Betfred’s Chief Commercial Officer Phil Siers said,

“We are delighted to see the Betfred International service extended to South Africa, and look forward

to becoming a leading South African bookmaker and providing a world class service to all our new

customers. The last 12 months have been difficult for all businesses, but Betfred is excited about the

future of Betting World and intends to make a major investment in Africa over the coming years”.



ABOUT BETFRED

The company was founded by brothers Fred and Peter Done who started with just one shop in

Salford, Greater Manchester in 1967. Back then Betfred differentiated itself by offering excellent

customer value and service and those principles are still at the heart of the business now.

Fred Done is still the chairman and at the heart of the Betfred Group which operates 1500 retail shops

in the United Kingdom and a rapidly growing online business. Betfred operates in Spain and has recently

opened Sportsbooks in Iowa, Colorado and Pennsylvania with further US expansion planned.

Betfred have an extensive sponsorship portfolio including the World Snooker Championship, in golf

the British Masters, World Matchplay Darts, Rugby League’s Super League, the Challenge Cup and

Betfred is the Official Bookmaker of Royal Ascot.

The big question still remains

When do Betfred and 4Racing get their licenses from the often disjointed Gambling board ?

After that is it a fight to who will win the punters to increase turnover and increase the Stakes?

Hope I am wrong but don't see this arrangement being good for racing in general?

Sure the concept was "let's all work together "

It might be out there but what is the actual plan with Betfred and 4Racing.
Who has the tote, who has the bookmaker facilities, is it all on line, do they have walk in outlets, where do GC come in.
Open bet? ..........major factor.

Understand many questions but confused to the way forward for racing and the overall options and strategy.

Good Punting (if you know where).

Have you all seen the video? Betfred SA exec John Stuart announcing that himself and Rob Scott are the dream team driving Betfred SA forward

Yes doing its rounds.

More fun and games, how do Betfred stand re : open bet ?

Are these not the same two that ran Phumelela and Betting World into the ground? Good luck to Fred he's got into bed with the devil.

Anyone able to post a link to that interview?

Methinks wrote: Are these not the same two that ran Phumelela and Betting World into the ground? Good luck to Fred he's got into bed with the devil.

Oooooooh...


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khargisland wrote: Anyone able to post a link to that interview?

Hey Karg, long time no hear. We’ll chat.


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khargisland wrote: Anyone able to post a link to that interview?

It was an internal staff video, sure someone can share with you on WhatsApp

Thanks Bob,
If anyone has it, please PM me & I'll let them have my Whatsapp details.
Regards,

George sent it to you yesterday same time as Mac and you appear to have opened ?

I believe that Dave asks the most important question, 'What about the open bet'. Further to this will John Stuart and Rob Scott use their new platform to do better things for racing or to oppose the tote with all they have? Past actions and some comments about a vindictive nature in previous positions suggest the latter and that will make it very tough for racing to get the much needed benefit of working together.

In my opinion there is a massive battle looming but now is not the time to cut your nose to spite your face as everyone will be much better off and more profitable if the racing industry could be revived again.

The bottom line is that punters will get the benefit if the expected fight leads to real efforts to improve service and platforms and if a committed expansion drive ensues.

The current tote operators have a purer motive than any bookmaker with regards to funding the sport but the hard core punter will not support them unless it is truly beneficial to their pockets to do so.

The only way that the tote will overcome this looming war over the long term is to improve their product range by expanding into more punter friendly products that will clearly benefit both the existing and any potential future customers. Products and concepts that can deliver on this need already exist.

Betfred has the expertise to do a lot of damage and my past experience with them regarding the UK tote has not been very positive. I reached out to Mr Dunn directly to discuss new ideas for the tote and the silence was deafening. They have as little regard for racing as Phumelela had so I watch developments with interest and a lot of skepticism.

The tote has one major advantage in that pooling has the potential to deliver very large and attractive betting pools with the right products and this has to be exploited in future. The current products have limited scope to aid in expansionary growth, and almost none to deter the open bet, so much broader thinking has to be applied.

The open bet could be very successfully countered in a number of ways that would not require legal intervention or coercing and this course will have to be pursued if an amicable solution cannot be reached in the interest of racing.

I hope that sanity will prevail over ego's and bitterness and that racing will finally be able to move forward in a unified fashion.