Manchester United named football’s first $1bn brand’
Premier League club beats other global giants Bayern Munich and Real Madrid to milestone
Billion dollar brand: Manchester United carries the biggest financial clout
Billion dollar brand: Manchester United carries the biggest financial clout
Date: 08 June 2015
Manchester United’s disappointing season on the pitch has not stopped it becoming the first football club to reach a $1bn brand valuation, according to Brand Finance.
The brand valuation and strategy consultancy released the Brand Finance Football 50 today (Monday, 8 June). It reveals that Manchester United is now valued at $1.206bn.
This puts the club ahead of Bayern Munich ($933m) and Real Madrid ($873). Despite a hugely successful season in which it has won both La Liga in Spain and the UEFA Champions’ League, Barcelona drops from fourth to sixth place. Despite this is did see its value increase from $622m to £773m.
The legendary Catalan club has been overtaken in the rankings by two English clubs that are known for their uber-rich backers and lavish spending. Manchester City now lies fifth in the global rankings ($800m) and Chelsea sixth ($795m).
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