How can racing compete better against other sports for the punters rand/dollar/pound

get rid of your mucketing dptment for starters

As you will see there is a sharp decline in cigarette smoking worldwide because companies were not allowed to advertise - Racing is legal and you can advertise but yet Phumelela try their best not to - Again if you(Racing SA) have to ask for suggestions here why on earth do you pay a Marketing Team?

Increase claims from the pathetic R25,000 and R10,000 on First Times. A horse can get backed from 100/1 to 20/1 with less than R1,000 wagered on it. This is misleading as it looks like big money when it isn't.

I agree with Greg all say Pick 6 carryovers go onto the biggest meeting on the last Saturday of the month, after everyone has been paid like the Lottery does with there bigger guaranteed Jackpots on the last Saturday. Maybe try and have this meeting televised on one of our national broadcasting channels. ETV look like they will do anything for a buck.

gregbucks Wrote:

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> Most our books have a money back on your horse if
> it looses in the boardroom...


Stake only i guess

Shrek, I'm saying ALL carryovers be they trifecta, quartet, pots, p6's all must go into this bet etc...
one MEGABET... That's it call it the MEGASIX...

The bet MUST be won at the end of the month, so if nobody correctly chooses the six winners then 5 winners quality... Now if they smart they would get sponsorship and have spot prizes (Cars, holidays, camera's, eating out vouchers, Major racedays prizes, July, Met etc) ... Lamp pole posters, posters at the taxi ranks/bus ranks, sms campaign reminding your current clients about he MEGASIX... These are just basic marketing tools that can be used, very effective and are not that expensive....

TV, radio good idea but prime time spots are outrageously expensive, (TV/Radio campaign around this event would cost 10-15 million running for a week on all channels)...:

The idea is to create an EVENT around the end of the month....

The correct approach would be to engage an unscrupulous addiction expert as consultant

MissBecky Wrote:

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> ShezaPunter Wrote:
>

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>

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> > Better Marketing.. All over the news/Tv
> > stations/sports channels,etc!!
> > I can't understand why so much advertising is
> done
> > on teletrack, if u want new/more punter
> ADVERTISE
> > in places where u will attract NEW people to
> the
> > game..not on a channel that only puntters watch
>
>
> I agree..Why must the J&B and July only show on
> national tv once a year? Rugby games etc gets
> shown almost everyweek. Not everyone has access to
> Tellytrack. Why don't they advertise big races
> weekly on Sabc 1, 2 or 3 here in South Africa?

It would probably help if horseracing was considered a sport by Supersport.
This doesn't diminish the point that the sport should advertise itself more, but it would be nice to get some publicity on channel 200 amongst the sporting highlights.

If we agree that gambling is an addiction(not everyone that punts is an addict though) does it not scare you that illegal addictions( narcotics) are on the up and all the marketing the dealers do is by word of mouth? Racing could advertise itself back to a solid state but without a proper marketing team nothing will ever happen.

Take away all the sh!tholes phum and gold circle call totes and hand over off course outlets to owen heffer to show what customer service in a clean modern setting is all about

For new owners tell the sellers to stop ghost bidding at sales so new owners have a chance to buy a horse

Sabre Wrote:

> It would probably help if horseracing was
> considered a sport by Supersport.
> This doesn't diminish the point that the sport
> should advertise itself more, but it would be nice
> to get some publicity on channel 200 amongst the
> sporting highlights.


I agree with this Sabre!
Even just a couple of news stories on the Supersport Zone...

Think the Megapool is a great idea!
I'm sure the Soccer6/10 etc has been successful.
With a bit of advertising a Megapool would certainly attract new people!

It's called market research!!!

I think feedback from the coalface in any business is critical!

Mr Hawaii - Sorry, mate but your analogy regarding cigarette smoking is WRONG. There is an unprecedented INCREASE in cigarette smoking worldwide.

You only have to look at the reports from British American Tobacco to confirm this.

Their share price has risen in SA by 85% in the last 3 years.